From a single tea leaf, a cup of bubble tea and a bowl of douhua to the lights of the night market — sail six stops along Taiwan's coast to meet its flavors and people, and see how a Taiwanese food company carries them to the world.
Along Taiwan's coastline — setting off from the tea hills and finally sailing from the harbor to the world.
Brand Philosophy
Tang Sugar Brand Philosophy: Taiwanese Food and Taiwanese Service, Bringing the Flavors of Taiwan to the World
From the Formosa Oolong that sailed to New York in 1869 to bubble tea loved around the globe, Taiwan has long been sending great flavors to the world. Tang Sugar (Caitang International) is a Taiwanese company proud of the food Taiwanese people make and the service they provide. With consistent ingredient quality, clear partnership terms and verifiable supply capability, we…
It introduces Taiwan's tea, bubble tea, night-market food, fruit and sugar, everyday life and Made in Taiwan, and shows how Tang Sugar brings these flavors and Taiwanese service to partners around the world.
How is Taiwan Stories different from the blog?
Taiwan Stories covers culture, origins and Taiwan through foreign eyes; the blog covers drink recipes, ingredient dosage and sourcing. The two link to each other, so you can go from a story to a recipe.
Pride of Taiwan: Taiwanese Brands and Artisans on the World Stage — World Bread Champion Wu Pao-chun, Kavalan Whisky and Taiwanese Bubble Tea Brands
Key answer
“Pride of Taiwan” (台灣之光) is what Taiwanese people and media call the people and brands that shine on the international stage. Food examples include Wu Pao-chun, who in 2010 won the Bakery Masters world championship with a bread made with millet wine, dried lychee and rose petals, becoming Taiwan’s first world bread champion; Kavalan Solist Vinho Barrique, named the World’s Best Single Malt Whisky at the 2015 World Whiskies Awards; and Taiwanese drink brands such as CoCo, Gong cha and Chatime, now found around the world. Tang Sugar uses Taiwanese ingredients and service to support the next Pride of Taiwan as it goes global.
“Pride of Taiwan”: a shared Taiwanese pride
Whenever a Taiwanese person or brand wins an international award, the headlines read “Pride of Taiwan.” The phrase has no official definition, but it captures how Taiwanese people feel when the world recognizes one of their own. From semiconductors and sports to food, these successes show the world what Taiwan can do (further reading: Taiwan’s manufacturing strength in food OEM).
Pride of Taiwan in the food world
Person / brand
Achievement
Year
Wu Pao-chun (baker)
Bakery Masters world champion, with a bread made from Pingtung millet wine, Changhua dried lychee and Nantou roses
2010
Kavalan Whisky
World Whiskies Awards: World’s Best Single Malt Whisky and Asia-Pacific’s Best Single Malt Whisky
2015
Taiwanese drink brands
CoCo with more than 5,000 stores, Gong cha with about 2,200, Chatime in 63 countries
Still expanding
Taiwanese street food
144 places across Taiwan in the 2025 Michelin Bib Gourmand selection
2025
What these successes have in common
Local Taiwanese ingredients: Wu Pao-chun put Taiwanese millet wine and dried lychee into his bread, letting the world taste Taiwan.
Pride of Taiwan isn’t only about award winners — it’s every brand and shop that brings Taiwanese flavors abroad. Caitang International Co., Ltd. (brand name Tang Sugar) is proud of the food and service Taiwanese people create and supports Taiwanese brands and overseas partners with:
This article belongs to Stop 4, People & Everyday Life, of the Taiwan Stories series. Series opener: Tang Sugar brand philosophy.
FAQ
What does “Pride of Taiwan” mean?
“Pride of Taiwan” (台灣之光) is what Taiwanese people and media call Taiwanese people or brands recognized internationally; it has no official definition.
What is 台灣之光 in English?
It can be translated as Pride of Taiwan or the Glory of Taiwan.
What championship did Wu Pao-chun win?
In 2010 Wu Pao-chun won the Bakery Masters world championship, becoming Taiwan’s first world bread champion, with a bread made with millet wine, dried lychee and rose petals.
What awards has Kavalan whisky won?
In 2015, Kavalan Solist Vinho Barrique was named the World’s Best Single Malt Whisky at the World Whiskies Awards.
Which Taiwanese brands are famous abroad?
In food and drink, bubble tea brands such as CoCo, Gong cha, Chatime, THE ALLEY and Tiger Sugar, as well as Kavalan whisky.
