From a single tea leaf, a cup of bubble tea and a bowl of douhua to the lights of the night market — sail six stops along Taiwan's coast to meet its flavors and people, and see how a Taiwanese food company carries them to the world.
Along Taiwan's coastline — setting off from the tea hills and finally sailing from the harbor to the world.
Brand Philosophy
Tang Sugar Brand Philosophy: Taiwanese Food and Taiwanese Service, Bringing the Flavors of Taiwan to the World
From the Formosa Oolong that sailed to New York in 1869 to bubble tea loved around the globe, Taiwan has long been sending great flavors to the world. Tang Sugar (Caitang International) is a Taiwanese company proud of the food Taiwanese people make and the service they provide. With consistent ingredient quality, clear partnership terms and verifiable supply capability, we…
It introduces Taiwan's tea, bubble tea, night-market food, fruit and sugar, everyday life and Made in Taiwan, and shows how Tang Sugar brings these flavors and Taiwanese service to partners around the world.
How is Taiwan Stories different from the blog?
Taiwan Stories covers culture, origins and Taiwan through foreign eyes; the blog covers drink recipes, ingredient dosage and sourcing. The two link to each other, so you can go from a story to a recipe.
Taiwanese People Through Foreign Eyes: Friendly, Helpful and Orderly — InterNations Named Taiwan the Best Place for Expats Three Years Running
Key answer
Foreigners most often describe Taiwanese people as friendly, helpful, polite and orderly. In InterNations’ Expat Insider survey, Taiwan was named the world’s best place for expats three years in a row, from 2019 to 2021. In 2021 it ranked first in the world for friendliness, with 96% of expats saying Taiwanese people are friendly toward foreigners (global average: 67%), and in 2022 Taiwan ranked third. Tang Sugar brings this Taiwanese warmth and integrity to every international partnership (further reading: Taiwanese hospitality and service).
“Taiwan’s most beautiful sight is its people”
Many foreign visitors say the same thing when they leave: Taiwan’s most beautiful sight is its people. Strangers who walk you to your destination when you’re lost, a lost wallet handed in to the police, convenience store staff who patiently explain things, a night market vendor who adds an extra fish ball — these small moments leave a lasting impression.
What the surveys say: InterNations Expat Insider
Year
Taiwan’s ranking
Highlights
2019–2021
No. 1 three years running
The world’s best place for expats
2021
No. 1 for friendliness
96% of expats find Taiwanese people friendly (global average 67%)
2022
No. 3 (of 52 destinations)
No. 2 for quality of life, No. 1 for health and well-being
Each year’s survey covers a different number of destinations (59 in 2021, 52 in 2022), so rankings can’t be compared directly, but Taiwan has consistently ranked near the top for friendliness, making friends, and culture and welcome.
What foreigners say about Taiwanese people
Warm and helpful: They go out of their way to help strangers and are especially patient with foreigners.
Polite and orderly: Queuing, standing on the right on MRT escalators, sorting their trash.
Service-minded: Convenience stores, drink shops and night market stalls all care about speed and detail (further reading: how to order bubble tea in Taiwan).
Love food and love sharing it: Taiwanese people are happy to take friends out for local food (further reading: a guide to Taiwanese food).
Human warmth: A culture of regular customers and gift-giving that values relationships between people (further reading: Taiwanese souvenir guide).
Tang Sugar: bringing Taiwanese integrity to international business
In international trade, trust matters most. Caitang International Co., Ltd. (brand name Tang Sugar) is proud to be a Taiwanese company and brings Taiwanese helpfulness, integrity and care to every partnership:
Clear quotes and terms: one quote for many items — just contact us.
Inquiries answered every day from 09:00 to 21:00 (Taiwan time), supporting customers across time zones.
If you’d like to visit factories in Taiwan and learn about the industry, contact us to arrange it.
This article belongs to Stop 4, People & Everyday Life, of the Taiwan Stories series. Series opener: Tang Sugar brand philosophy.
FAQ
Do foreigners find Taiwanese people friendly?
Yes. In InterNations’ 2021 survey, 96% of expats said Taiwanese people are friendly toward foreigners, ranking Taiwan first in the world for friendliness.
Is Taiwan a good place for foreigners to live?
In InterNations’ Expat Insider survey, Taiwan was named the world’s best place for expats three years in a row, from 2019 to 2021, and ranked third in 2022.
What are Taiwanese people like?
Foreigners most often mention that they’re warm and helpful, polite, orderly, service-minded, love food and sharing, and full of human warmth.
What is 台灣人 in English?
台灣人 is Taiwanese or Taiwanese people in English.
What should I know about doing business with Taiwanese companies?
Taiwanese companies value integrity and long-term relationships, so explain your needs, lead times and quality standards clearly and keep communication steady.
