Quick Answer
CoCo Fresh Tea & Juice is a Taiwanese bubble tea brand founded in 1997 in Tamsui, New Taipei, by Tommy Hung, with headquarters in Taipei. CoCo entered mainland China in 2007; in a May 2025 article marking its 28th anniversary, the brand’s China website said it had over 5,000 stores worldwide, in mainland China, the US, Canada, Japan, Korea, Southeast Asia, Europe, Oceania and Africa. Its core products are milk tea, fruit tea and fresh fruit drinks.
What Is CoCo Fresh Tea & Juice?
| Item | Details |
|---|---|
| Founded | 1997, Tamsui, New Taipei |
| Founder | Tommy Hung |
| English name | CoCo Fresh Tea & Juice |
| Headquarters | Taipei |
| Stores worldwide | Over 5,000 (brand website, May 2025) |
| Core products | Milk tea, fruit tea, fresh fruit drinks |
CoCo Timeline
| Year | Milestone |
|---|---|
| 1997 | First store opens in Tamsui, New Taipei |
| 2007 | Enters mainland China |
| 2017–2018 | Receives World Branding Awards |
| 2024 | Opens franchising in central and southern Taiwan |
| 2025 | 28th anniversary, over 5,000 stores worldwide |
Overseas Markets
According to English Wikipedia, CoCo has locations in mainland China, Korea, the US, Canada, Mexico, France, Spain, Australia, the UK, Sweden, the Netherlands, Belgium, the Philippines, Indonesia, Japan, Thailand, Vietnam, Mauritius, New Zealand, Italy, Cambodia, Germany, Peru and more. CoCo’s growth shows that Taiwanese bubble tea brands can replicate stores across countries through franchising and regional licensing.
For individual markets, see Bubble Tea in the USA, Bubble Tea in Europe and Bubble Tea in Southeast Asia.
3 Lessons for Bubble Tea Businesses
- Your menu must travel: basics like milk tea and fruit tea are easily accepted everywhere, then adjusted to local taste; see Bubble Tea Menu Design.
- Keep ingredient specs consistent: with stores in many countries, stable specs for tea, syrups and pearls keep flavor consistent; see How to Import Bubble Tea Ingredients from Taiwan.
- Grow through regional partners: overseas expansion often runs through regional franchise or distributor partnerships; see Taking a Bubble Tea Brand Overseas.
How Tang Sugar Helps Bubble Tea Brands
Tang Sugar supplies bubble tea ingredients including teas, fruit syrups, tapioca pearls and powders, with a single quote for your whole menu and consolidated container shipping, plus distributor partnerships and tea shop opening services. Contact us.
Note: This article summarizes public information about the brand’s development. Tang Sugar has no partnership or affiliation with the brands mentioned; brand names and trademarks belong to their respective owners.
Products in this article
All 87 Bubble Tea & Boba Ingredients →
FAQ
Where is CoCo Fresh Tea & Juice from?
CoCo is a Taiwanese brand founded in 1997 in Tamsui, New Taipei, with headquarters in Taipei.
Who founded CoCo Fresh Tea & Juice?
Tommy Hung.
How many CoCo stores are there worldwide?
The brand’s China website said in May 2025 that it had over 5,000 stores worldwide.
Which countries have CoCo stores?
Including mainland China, the US, Canada, Japan, Korea, several Southeast Asian and European countries, Australia, New Zealand and Mauritius in Africa.
Is CoCo a Taiwanese brand?
Yes. CoCo was founded in 1997 in Tamsui, New Taipei, and is headquartered in Taipei.
Further Reading
- The Mixue Brand Story
- Bubble Tea Franchise or Your Own Brand?
- Taiwan Tapioca Pearl Exports
- Where Is 50 Lan From?
- Is Gong cha Taiwanese?
- Where Is Chun Shui Tang From?
- Is Chatime Taiwanese?
Sources
- CoCo official website (China): CoCo’s 28th anniversary (2025-05-23) (in Chinese)
- Wikipedia: CoCo Fresh Tea & Juice (in Chinese)
- Wikipedia: CoCo Fresh Tea & Juice
