Quick Answer
Milksha is a bubble tea brand founded in 2007 in Tainan, Taiwan. Founder Lin Chien-yeh grew up in a dairy farming family; low winter prices for raw milk led him to look for a new direction, and he opened the first store in his hometown of Jiali, Tainan, insisting on fresh milk drinks with no creamer. According to Wikipedia, in November 2021 the Philippines’ Jollibee Group acquired 51% of Milksha International for US$12.8 million; by 2022 it had over 250 stores in Taiwan and operated in Taiwan, the UK, Australia, the Philippines and Hong Kong. Signature drinks include bubble milk tea, green lime tea, brown sugar fresh milk and taro fresh milk.
What Is Milksha?
| Item | Details |
|---|---|
| Founded | 2007, Tainan (first store in Jiali) |
| Founder | Lin Chien-yeh |
| English name | Milksha |
| Brand signature | Made with fresh milk, no creamer |
| Stores in Taiwan | Over 250 (2022) |
| Overseas markets | UK, Australia, Philippines, Hong Kong |
Milksha Timeline
| Year | Milestone |
|---|---|
| 2007 | First store opens in Jiali, Tainan |
| 2021 | The Philippines’ Jollibee Group acquires 51% of Milksha International |
| 2022 | Over 250 stores in Taiwan |
Why Does Milksha Focus on Fresh Milk?
Coming from a dairy farming family, the founder understood the problems of raw milk production and sales, so he made fresh milk the core of the brand, setting it apart from milk teas made with creamer. For the difference between fresh milk tea and milk tea, see Fresh Milk Tea vs Milk Tea; for what’s in creamer, see What Is Non-Dairy Creamer?
3 Lessons for Bubble Tea Businesses
- Find your edge in your own background: a dairy farming background makes “fresh milk” a credible brand promise.
- Fresh milk needs cold chain management: storing and managing fresh milk is stricter than for powders; see Food Hygiene for Bubble Tea Shops.
- The resources of an international food group: the Jollibee partnership shows bubble tea brands can expand overseas with the help of large restaurant groups.
How Tang Sugar Helps Bubble Tea Brands
Tang Sugar supplies common fresh milk tea ingredients such as black, green and oolong teas, brown sugar syrup, taro powder and tapioca pearls, with a single quote for your whole menu and consolidated container shipping. Contact us or request samples.
Note: This article summarizes public information about the brand’s development. Tang Sugar has no partnership or affiliation with the brands mentioned; brand names and trademarks belong to their respective owners.
Products in this article
All 87 Bubble Tea & Boba Ingredients →
FAQ
Where is Milksha from?
Milksha is a Taiwanese brand founded in 2007 in Tainan by Lin Chien-yeh.
Does Milksha use creamer?
Milksha makes its drinks with fresh milk; the founder insisted on drinks with no creamer.
Who owns Milksha?
In November 2021, the Philippines’ Jollibee Group acquired 51% of Milksha International for US$12.8 million.
Which countries is Milksha in?
According to Wikipedia, it operates in Taiwan, the UK, Australia, the Philippines and Hong Kong.
Who founded Milksha?
Lin Chien-yeh, who grew up in a dairy farming family in Tainan and opened the first store in Jiali, Tainan in 2007.
Further Reading
- Fresh Milk Tea vs Milk Tea
- How to Make Taro Milk
- How to Make Brown Sugar Boba Milk
- The Hanlin Tea House Brand Story
- The Ching Shin Brand Story
- Product Customization Services (OEM/ODM)
Sources
- Wikipedia: Milksha (in Chinese)
- Business Next: Milksha’s brand builder reveals 3 management principles (in Chinese)
