The Ching Shin Fu Chuan Brand Story: A 1987 Tainan Cold Drink Stand and Taiwan’s First Oolong Green Tea

Q: What was Ching Shin Fu Chuan originally called?

It was originally the Ching Shin Cold Drink Station and was renamed Ching Shin Fu Chuan Cold Drink Station in 2005.

Quick Answer

Ching Shin Fu Chuan is a bubble tea brand founded on March 8, 1987 by Chao Fu-chuan and his wife in South District, Tainan, Taiwan, originally called the “Ching Shin Cold Drink Station”. According to the brand’s official website, in 1988 it launched Taiwan’s first oolong green tea, along with its first foam black tea and foam green tea; it opened to franchising in 1991, with the first franchise in Hunei, Kaohsiung; in 2005 it was renamed “Ching Shin Fu Chuan Cold Drink Station” and registered the trademark; in 2006 it set up a warehouse center and delivery fleet; and in 2015 it reached 900 stores.

What Is Ching Shin Fu Chuan?

Item	Details
Founded	March 8, 1987, South District, Tainan
Founders	Chao Fu-chuan and his wife
Original name	Ching Shin Cold Drink Station
Signature drink	Oolong green tea (Taiwan’s first, 1988)
Stores	900 in 2015 (official website)

Ching Shin Fu Chuan Timeline

Year	Milestone
1987	“Ching Shin Cold Drink Station” founded in Tainan
1988	Launches Taiwan’s first oolong green tea, plus foam black tea and foam green tea
1990	Starts making its own ice
1991	Opens to franchising; first franchise in Hunei, Kaohsiung
2005	Renamed “Ching Shin Fu Chuan Cold Drink Station” and registers the trademark
2006	Sets up a warehouse center and delivery fleet
2007	Introduces a POS system
2013	Partners with SGS on food testing
2015	Reaches 900 stores

3 Lessons for Bubble Tea Businesses

One signature tea can carry a brand: oolong green tea set Ching Shin Fu Chuan apart; for related teas, see What Is Tieguanyin Tea? and What Is Charcoal-Roasted Oolong?
Warehousing and logistics underpin franchise growth: as stores multiplied, Ching Shin Fu Chuan set up a warehouse center and delivery fleet; see How to Consolidate Shipments from Multiple Suppliers.
Food testing builds trust: working with third-party testing bodies; see HACCP vs ISO 22000 vs FSSC 22000.

How Tang Sugar Helps Bubble Tea Brands

Tang Sugar supplies loose-leaf black, green and oolong teas, no-filter and extraction tea bags, plus syrups and tapioca pearls, with a single quote for your whole menu and consolidated container shipping. Contact us or request samples.

Note: This article summarizes public information about the brand’s development. Tang Sugar has no partnership or affiliation with the brands mentioned; brand names and trademarks belong to their respective owners.