Quick Answer
THE ALLEY is a bubble tea brand founded in May 2013 by Chiu Mao-ting in Zhongli, Taoyuan, Taiwan, and run by a Taiwanese company limited by shares; its brand tagline calls it an international benchmark for drink aesthetics. THE ALLEY is known for its antler logo and photogenic drink design, and its signature is Brown Sugar Deerioca Milk. According to Wikipedia, it had about 400+ stores worldwide as of 2022, in markets including the US, Canada, Taiwan, mainland China, Japan, Korea, Hong Kong, Mongolia, Vietnam, Singapore, Thailand, Myanmar, Malaysia, Cambodia, the Philippines, the UK, Germany, Italy, France, the Czech Republic, Australia and Israel.
What Is THE ALLEY?
| Item | Details |
|---|---|
| Founded | May 2013, Zhongli, Taoyuan, Taiwan |
| Founder | Chiu Mao-ting |
| English name | THE ALLEY |
| Signature drink | Brown Sugar Deerioca Milk |
| Stores worldwide | About 400+ (2022) |
Brand Signature: Turning Bubble Tea into an Aesthetic
THE ALLEY builds its brand through designed cups, the antler logo and store interiors, turning the drinks themselves into content for social sharing. Manager Today once profiled THE ALLEY as having “200 stores worldwide and annual revenue over NT$2.5 billion”, describing how it connects with consumers through photogenic products. For custom cups and packaging, see Custom Printed Cups and Sealing Film.
THE ALLEY Overseas
THE ALLEY has locations across Asia, North America, Europe and the Middle East, one of the most widely spread Taiwanese bubble tea brands overseas. For individual markets, see Bubble Tea in Europe and Bubble Tea in Japan.
3 Lessons for Bubble Tea Businesses
- Keep brand visuals consistent: a unified logo, cup and store design keeps the brand recognizable across overseas franchises.
- Give the signature drink a good name: “Deerioca” ties brown sugar pearls to the brand image, making it memorable and shareable.
- Packaging is part of the brand: cups, sealing film and carrier bags are all advertising space; see Custom Printed Cups and Sealing Film.
How Tang Sugar Helps Bubble Tea Brands
Tang Sugar supplies ingredients such as brown sugar syrup and tapioca pearls, plus packaging such as cups and sealing film, with a single quote for your whole menu and consolidated container shipping. We also offer product customization services. Contact us.
Note: This article summarizes public information about the brand’s development. Tang Sugar has no partnership or affiliation with the brands mentioned; brand names and trademarks belong to their respective owners.
Products in this article
All 12 Syrups →
FAQ
Where is THE ALLEY from?
THE ALLEY is a Taiwanese brand founded in May 2013 by Chiu Mao-ting in Zhongli, Taoyuan.
What is THE ALLEY’s signature drink?
Brown Sugar Deerioca Milk.
How many stores does THE ALLEY have?
According to Wikipedia, about 400+ stores worldwide as of 2022.
Which countries have THE ALLEY stores?
Including the US, Canada, Japan, Korea, several Southeast Asian countries, the UK, Germany, Italy, France, the Czech Republic, Australia and Israel.
Is THE ALLEY a Taiwanese brand?
Yes. THE ALLEY was founded in May 2013 by Chiu Mao-ting in Zhongli, Taoyuan, Taiwan.
Who founded THE ALLEY?
Chiu Mao-ting.
Further Reading
- The Tiger Sugar Brand Story
- How to Make Brown Sugar Boba Milk
- Custom Printed Cups and Sealing Film
- Is Gong Cha Taiwanese?
- Is Chatime Taiwanese?
Sources
- Wikipedia: THE ALLEY (in Chinese)
- Manager Today: 200 stores worldwide, revenue over NT$2.5 billion: how THE ALLEY made photogenic bubble tea (in Chinese)
- foodNEXT: THE ALLEY: a bubble tea brand that connects with consumers through photogenic products (in Chinese)
