Quick Answer
In 2024 the three largest Taiwanese bakery-related exports were jams, fruit purées and pineapple filling (about US$26.4 million, half to the US), wheat flour (about US$18.5 million, about 60% to Hong Kong) and baking premixes and doughs (about US$16.8 million, mainly the US, Japan and Canada). From 2021 to 2024, prepared red beans rose 21%, rice and glutinous rice flour 12% and wheat starch 52%, while shortening and nut products declined.
Export value by item (2024, US$ million)
| Item (HS code) | 2024 | 2021→2024 | Main markets (US$ million) |
|---|---|---|---|
| Jams, purées, fruit fillings incl. pineapple filling (200799) | 26.41 | -4% | US 13.19, Hong Kong 3.07, Malaysia 2.16, Canada 2.15 |
| Wheat flour (110100) | 18.47 | 0% | Hong Kong 11.16, US 2.74, Macau 1.41, Malaysia 1.16 |
| Baking premixes and doughs (190120) | 16.78 | -8% | US 5.66, Japan 3.38, Canada 2.80 |
| Modified starch (350510) | 11.68 | -18% | China 4.87, US 1.79, Indonesia 1.69 |
| Prepared nuts (200819) | 7.41 | -17% | Hong Kong 1.57, Australia 1.15, US 1.02 |
| Prepared red beans and similar (200551) | 4.36 | +21% | Hong Kong 2.60, US 0.63, Canada 0.47 |
| Baking fats: shortening (151790) | 1.83 | -21% | Malaysia 0.52, Netherlands 0.36 |
| Tapioca starch (110814) | 1.69 | -16% | Australia, Canada, Japan, US about 0.25 each |
| Rice and glutinous rice flour (110290) | 1.27 | +12% | Malaysia 0.36, Hong Kong 0.29 |
| Sweet potato and other starches (110819) | 1.14 | -12% | Malaysia 0.51, US 0.38 |
| Wheat starch (110811) | 1.01 | +52% | Hong Kong 0.75, Thailand 0.19 |
Figures are each country’s reported imports from Taiwan, which differ slightly from Taiwan’s export values because of freight, exchange rates and reporting timing; some countries have gaps, so read growth as direction only.
Three opportunities in the data
- North American Asian market: the US and Canada buy the most pineapple filling, premixes and red bean products, overlapping with bubble tea shops and Asian grocers; ideal for consolidated shipments with bubble tea ingredients.
- Hong Kong and Southeast Asia: Hong Kong buys the most flour and red bean products; Malaysia spreads across jams, starches and rice flour.
- Growing items: red bean products, rice flour and wheat starch are growing and make good trial items for new buyers.
How Tang Sugar can help
Tang Sugar combines Taiwanese bakery ingredients with bubble tea ingredients and handles consolidation, customs and documents. For specs or quotes on specific items, contact our team.
Products in this article
All 10 Flour & Cake Mixes →
FAQ
What is Taiwan’s largest bakery ingredient export?
Based on 2024 import reports, jams, purées and fruit fillings (including pineapple filling) at about US$26.4 million, followed by wheat flour and baking premixes.
Where does Taiwanese pineapple filling go?
Jams and fruit fillings go mostly to the US (about US$13.2 million), followed by Hong Kong, Malaysia and Canada.
Which bakery exports are growing?
From 2021 to 2024: prepared red beans +21%, rice and glutinous rice flour +12%, wheat starch +52%.
Where does the data come from?
UN Comtrade reports of countries’ imports from Taiwan (2024).
Related Reading
Pineapple Filling Guide: Pure Pineapple vs Winter Melon Pineapple Filling, Freezing, Storage and Factory Sourcing
Cake Flour vs All-Purpose Flour vs Bread Flour: Protein Content, Uses and How to Store Flour
Taiwan Food Export Process: From Target-Market Regulations and Health Certificates to Export ClearanceAlso see: Bakery ingredients (products)
